Grabill Plumbing, Heating & Cooling
Elevating a Kansas City Legacy Trade
Brand for a High-End Digital Audience
Social Media Management • Graphic Design
Staying Top of Mind With a
Premium Clientele
Grabill Plumbing, Heating & Cooling partnered with us to strengthen their connection with an already established social media audience and ensure they remained top of mind beyond emergency situations.
While they had an active presence on Facebook and Instagram, the team knew their platforms were not fully reflecting the level of craftsmanship, service and trust their high-end clientele expects. Their goal was to elevate their digital presence so it reinforced confidence, encouraged ongoing maintenance and upgrades, and clearly positioned Grabill as a premium home services partner, rather than just another plumbing company.
Creating a High End Digital Experience
Rooted in Real Work
We took a brand-first approach, starting with the creation of comprehensive brand guidelines and refreshed logos that elevated Grabill’s visual identity while preserving the trust they have built over time. From there, we developed a social media strategy designed to balance polished design with authenticity, combining family moments, in-field photography and custom graphics to tell a cohesive story.
We partnered closely with the Grabill team to capture real projects and technicians on site, established clear messaging to reinforce key themes and implemented a consistent posting rhythm supported by ongoing content guidance. We even fought a long and hard battle against
“Ad Astra has been indispensable to the success of our recruitment efforts. They are adept in helping us set reasonable goals, staying within our budget, and providing clear ideas and explanations of the many digital marketing tools available. Ad Astra helped us craft a strategic plan from the ground up and we are so grateful for their expertise.”
-Kevin Grabill
Owner
Organic Growth with Measurable Impact
Without any paid media spend, the strategy delivered clear, measurable results. Through consistent posting, refined messaging, and a stronger visual identity, Grabill experienced nearly a 160% increase in impressions and close to a 70% lift in engagement in the first 5 months posting, all driven organically. Their audience grew by more than 30%, demonstrating that an authentic, brand-led approach can generate meaningful momentum and renewed visibility with an existing, once-dormant audience.
Increase in
Impressions
Increase in
Engagements
Increase in
Audience Size
Let’s Build Something Together.
