University of Miami College of Arts & Sciences
The Power of Paid Search & Email
Marketing in Driving Graduate Admissions
Paid Search • Graphic Design • Email Marketing • Web Design
Increase qualified applicants to revenue-generating master's degree programs.
The University of Miami’s College of Arts and Sciences approached us during the COVID pandemic looking to grow a handful of their master’s degree programs. They had never run a digital paid advertising campaign and had relied entirely on college fairs and in-person recruitment, methods that were suddenly upended by hte pandemic. They were willing to think outside the box and test a new approach, despite working with constrained resources.
Create a tightly optimized marketing funnel that maximizes efficiency and performance.
We built custom landing pages for every program, showcasing each one’s key selling points, student testimonials, and curriculum details. We connected the contact forms directly to the University’s CRM, Slate, which enabled immediate entry into email workflows, personalized recruiter outreach, and reliable conversion tracking.
An email campaign was built for each program to keep prospects engaged well after submitting a form. After testing Meta and Google Ads, we found that Google delivered the strongest results. With a limited budget, we shifted all spending to Google to maximize conversions.
“Ad Astra has been indispensable to the success of our recruitment efforts. They are adept in helping us set reasonable goals, staying within our budget, and providing clear ideas and explanations of the many digital marketing tools available. Ad Astra helped us craft a strategic plan from the ground up and we are so grateful for their expertise.”
-Dr. Maryann Tobin
University of Miami
Increased Applicants, Strong ROI
By collaborating closely with the recruiting team, we optimized campaigns in real time to achieve an average return on ad spend of 27 and generate nearly $1 million in revenue for the University in 2025. Paid advertising has since become a core component of their recruiting strategy, consistently demonstrating its value and essential role in driving enrollment outcomes.
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Let’s Build Something Together.
